‘X’ brand put in atop Twitter constructing, spurring San Francisco to analyze allow violation

The metropolis of San Francisco has opened a grievance and launched an investigation into a large “X” signal that was put in Friday on prime of the downtown constructing previously generally known as Twitter headquarters as proprietor Elon Musk continues his rebrand of the social media platform.

City officers say changing letters or symbols on buildings, or erecting an indication on prime of 1, requires a allow for design and security causes.

The X appeared after San Francisco police stopped employees on Monday from eradicating the model’s iconic chicken and brand from the aspect of the constructing, saying they hadn’t taped off the sidewalk to maintain pedestrians secure if something fell.

Any alternative letters or symbols would require a allow to make sure “consistency with the historic nature of the building” and to ensure additions are safely hooked up to the signal, Patrick Hannan, spokesperson for the Department of Building Inspection stated earlier this week.

Erecting an indication on prime of a constructing additionally requires a allow, Hannan stated Friday.

“Planning review and approval is also necessary for the installation of this sign. The city is opening a complaint and initiating an investigation,” he stated in an e mail.

Musk unveiled a brand new “X” brand to switch Twitter’s well-known blue chicken as he remakes the social media platform he purchased for $44 billion final 12 months. The X began showing on the prime of the desktop model of Twitter on Monday.

Musk, who can also be CEO of Tesla, has lengthy been fascinated with the letter X and had already renamed Twitter’s company identify to X Corp. after he purchased it in October. One of his youngsters known as “X.” The little one’s precise identify is a group of letters and symbols.

On Friday afternoon, a employee on a elevate machine made changes to the signal after which left.