Who is Linda Yaccarino, in talks to turn into the subsequent Twitter CEO?

Published: May 12, 2023

Twitter proprietor Elon Musk has mentioned he has discovered a brand new chief government officer (CEO) to helm the social media big he purchased final yr. With his viral tweet, the billionaire has triggered a frenzy on potential candidates. Linda Yaccarino, the top of promoting of NBC Universal, is claimed to be within the race to turn into the subsequent Twitter CEO, Wall Street Journal reported.

“Excited to announce that I’ve hired a new CEO for X/Twitter. She will be starting in ~6 weeks! My role will transition to being exec chair & CTO, overseeing product, software & sysops”, Musk had introduced hours in the past.

Here’s all the pieces you need to find out about Yaccarino.

1. As per her LinkedIn profile, Yaccarino has been with NBC Universal since 2011. Her present position is described as chairperson, international promoting and partnerships. Prior to this, she had additionally served as the corporate’s cable leisure and digital promoting gross sales division.

2. Yaccarino had served at Turner for 19 years the place her final position was talked about as Executive Vice President/COO Advertising Sales, Marketing and Acquisitions.

3. She is an alumna of Penn State University, having studied liberal arts and telecommunications.

4. As per a WSJ report, Yaccarino has been an business advocate of discovering higher methods to measure the effectiveness of promoting.

5. According to a Business Insider report(hidden behind paywall), Yaccarino had reportedly informed her pals prior to now that she wished to turn into the CEO of Twitter. A supporter of Musk, she has mentioned the billionaire must given time to show the corporate round.

However, the Insider report claimed that there was additionally buzz round Ella Irwin as the subsequent CEO. Irwin is presently heading Twitter’s belief and security efforts division. She is claimed to have developed a superb relationship with Musk after her promotion.

NBCUniversal's head of advertising, Linda Yaccarino(Twitter/Linda Yaccarino)
NBCUniversal’s head of promoting, Linda Yaccarino(Twitter/Linda Yaccarino)

Source web site: www.hindustantimes.com