Twitter Video App For Smart TVs Is ‘coming’, Says Elon Musk – News18

A Twitter video app for sensible TVs is within the social media firm’s plans, proprietor Elon Musk stated in a tweet on Saturday, a transfer that may be in keeping with the corporate’s new plans to concentrate on rising video content material on the platform.

In response to a tweet suggesting {that a} Twitter video app is required, Musk replied ”It’s coming”.

New CEO Linda Yaccarino and Musk had in an investor presentation on Thursday laid out Twitter’s plans to concentrate on video, creator and commerce partnerships to revitalize the social media firm’s enterprise past digital promoting.

The investor presentation was reviewed by Reuters.

One slide of the presentation stated that vertical video accounted for greater than 10% of time spent on Twitter.

Former Fox News host Tucker Carlson launched a brand new present earlier this month on the platform referred to as ”Tucker on Twitter.” Twitter envisions that it may promote adverts and sponsorships alongside movies from Carlson and different content material creators, a supply conversant in the matter had informed Reuters.

In associated news, Twitter plans to concentrate on video, creator and commerce partnerships to revitalize the social media firm’s enterprise past digital promoting, in keeping with an investor presentation by proprietor Elon Musk and new Chief Executive Linda Yaccarino that was reviewed by Reuters.

Yaccarino, who began as CEO on June 5, informed Twitter traders on Thursday that the corporate is in early conversations with political and leisure figures, funds providers and news and media publishers, stated a supply conversant in the matter, who spoke on situation of anonymity to debate a personal investor name.

None of the main promoting holding corporations are recommending that shoppers pause their advert spending on Twitter, and well-known manufacturers together with Warner Bros, Mondelez, McDonald’s and Walmart have resumed promoting on Twitter after preliminary pauses, in keeping with a slide proven through the presentation.

(This story has not been edited by News18 employees and is revealed from a syndicated news company feed – Reuters)