TikTok Pushes Launch of US Shopping Platform Amid Ban Concerns
Last Updated: May 10, 2023, 18:53 IST
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TikTok faces the prospect of ban in US owing to information issues
Bytedance, TikTok’s Chinese father or mother, has delayed the roll out of its purchasing platform within the United States, based on a report by the Wall Street Journal on Wednesday, citing sources aware of the matter.
(Reuters) – Bytedance, TikTok’s Chinese father or mother, has delayed the roll out of its purchasing platform within the United States, based on a report by the Wall Street Journal on Wednesday, citing sources aware of the matter.
The app is going through rising strain in Washington together with requires ban by many in Congress who worry its US person information may fall into the arms of Chinese authorities.
The delay from early spring to June on the earliest comes as issues over the short-form video platform’s future could stop sellers from becoming a member of the purchasing platform, the report mentioned.
TikTok had in March mentioned it had 150 million month-to-month lively customers within the United States, up from 100 million in 2020. It didn’t instantly reply to a Reuters request for remark.
Last week, the video platform mentioned it was launching a product that may let advertisers place advertisements alongside content material made by premium publishers, who will shares half of the advert income.
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