The story behind Twitter’s new emblem: A fan submitted it to Elon Musk

Elon Musk has chosen the brand new emblem for Twitter, changing its signature blue chook with a stylized X as a part of the billionaire’s imaginative and prescient of remodeling the 17-year-old service into an all the things app.

It solely took 24 hours. Late on Saturday, Musk invited his 149 million followers to counsel an X emblem, then selected one of many designs and made it his new profile image. He confirmed in responses to followers that he intends to undertake it as an interim design, which “probably changes later, certainly will be refined.”

While crowdsourcing the emblem, Musk modified his profile info to learn “X.com,” an internet handle that now redirects to corresponding consumer pages on twitter.com. Together with Twitter Chief Executive Officer Linda Yaccarino, Musk mentioned the transfer is a part of a broader overhaul that can see all acquainted “Twitter” and chook branding stripped away.

Musk’s said intentions for Twitter have fluctuated over time, having initially began as a quest to get rid of bots on the service and protect free speech. He has since talked about Twitter as an accelerant for delivering X, his imaginative and prescient for an everything-app akin to Tencent Holdings Ltd.’s WeChat.

In supporting tweets on Sunday, the just lately appointed CEO defined that the X service is envisioned as an AI-powered “global marketplace for ideas, goods, services and opportunities.” It would come with funds and banking alongside audio, video and messaging.