Snapchat Reaches Over 200 Million Monthly Active Users in India

Visual messaging app Snapchat has crossed 200 million month-to-month lively customers mark in India and 120 million of them watch content material on the platform, father or mother agency Snap Inc mentioned on Tuesday.

The firm on the event introduced the launch of an experimental AI-powered chatbot customised for Snapchat, My AI, that may suggest birthday reward concepts, plan a visit for a protracted weekend and even recommend a recipe for dinner.

“Snapchat reaches over 200 million monthly active users in India,” Snap Inc mentioned in a press release.

The visible messaging app has over 750 million month-to-month lively customers globally comprising 90 per cent of customers within the age bracket of 18-24 years.

“I am thrilled to have joined Snap at a time where the momentum among our Indian community has never been stronger. We see incredible potential for partners, creators and brands to build communities and businesses on Snapchat, and we couldn’t be more excited about our future.

“Young India has particularly valued the healthy and private environment that has been at the heart of our experiences and this will continue to be our focus going forward,” Snap, APAC, President, Ajit Mohan mentioned.

Snap mentioned that now greater than 120 Million Indian Snapchatters watching content material throughout tales, highlight (consumer generated content material) and partnered content material o the app According to firm’s inner information, Snapchatters in India play with Augmented Reality (AR) Lenses over 50 billion occasions each month, and over 85 per cent of Snapchatters use Lenses to visually categorical themselves throughout festive months in India.

The firm has began partnering retailers in India to construct a neighborhood e-commerce ecosystem within the nation on high of its augmented actuality enabled app.

“As the Snapchat community continues to grow in India, Snap is building its team and enhancing its operations with hires across a variety of roles to better serve the Indian Snapchatter community,” the assertion mentioned.

(This story has not been edited by News18 workers and is printed from a syndicated news company feed – PTI)