Meta’s Threads exceeds 100M sign-ups in 5 days, beats ChatGPT as quickest platform

Meta Platforms’ Twitter rival Threads crossed 100 million sign-ups in 5 days, CEO Mark Zuckerberg mentioned on Monday, dethroning ChatGPT because the quickest on-line platform to hit the milestone.

The app has been setting new information for person additions since its launch on Wednesday, with celebrities from Jennifer Lopez to Kim Kardashian becoming a member of the platform seen as the primary severe risk to the Elon Musk-owned microblogging app.

Twitter has responded by threatening to sue Meta over the app, alleging that the social media behemoth used its commerce secrets and techniques and different confidential info.

That declare, authorized consultants say, may very well be arduous to show.

Threads shares some resemblance to Twitter, as do the quite a few different social media websites which have cropped up in current months. It permits posts which are as much as 500 characters lengthy and embrace hyperlinks, pictures and movies of as much as 5 minutes.

The app’s dash to 100 million customers was a lot sooner than the 2 months OpenAI-owned ChatGPT took in January, which had made it the fastest-growing client software in historical past, in line with a UBS examine.

Still, Threads has some catching as much as do. Twitter had almost 240 million monetizable every day energetic customers, in line with an organization assertion in July final yr.

The app additionally doesn’t but have a direct messaging operate and lacks a desktop model that sure customers, reminiscent of enterprise organizations, depend on.

Still, analysts mentioned the turmoil at Twitter, together with just lately imposed limits on the quantity on tweets customers can see, may assist Threads to garner each customers and advertisers.

Currently, there aren’t any adverts on the Threads app and Zuckerberg mentioned the corporate would solely take into consideration monetization as soon as there was a transparent path to 1 billion customers.