Instagram May Introduce Paid ‘Blue Tick’ Verification Following Twitter’s Footsteps

A developer has reportedly uncovered the presence of paid verification in Instagram’s supply code—which might enable customers to obtain the coveted ‘blue tick’ subsequent to their title to point that they’re a verified account. This hypothesis has emerged only a few months after Elon Musk bought Twitter and launched the ‘Twitter Blue’ verification characteristic—providing related advantages to customers.

According to a report by TechCrunch, Alessandro Paluzzi has uncovered proof within the type of code bits suggesting that Meta-owned platforms Instagram and Facebook might quickly introduce paid verification companies on each platforms. Paluzzi shared screenshots by way of TechCrunch, which say: “IG_NME_PAID_BLUE_BADGE_IDV” and “FB_NME_PAID_BLUE_BADGE_IDV.”

While there has been no official announcement from Instagram, such a feature could exist, given that Mark Zuckerberg and his team have been investing heavily in the development of the Metaverse and seeking alternative sources of revenue.

Additionally, due to Apple’s App Tracking Transparency requirement, companies like Meta have experienced a significant loss of advertising revenue as well—with an approximate hit of $10 billion last year, as per 9to5Mac. 

Instagram has also been transparent about recent shortcomings, including the removal of the Instagram shopping feature and excessive promotion of videos through Instagram Reels, as acknowledged by chief Adam Mosseri.

Similar to Twitter, Meta could potentially offer a subscription service to its users, including the coveted blue badge verification, revenue sharing, and other features. For context, Twitter Blue currently costs $8 per month or $11 in-app on both Android and iOS platforms.

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