India Saw 25.1 Million Wearable Unit Shipments In Q1, boAt Leads

India noticed the cargo of 25.1 million wearable models within the first quarter of 2023, registering a powerful 80.9 per cent (year-over-year) development however remained flat quarter-over-quarter, a report confirmed on Wednesday.

The share of smartwatches grew to 41.4 per cent from 26.8 per cent a yr in the past and the earwear class additionally witnessed a powerful 48.5 per cent YoY development, in response to the International Data Corporation.

Imagine Marketing (boAt) maintained the highest place with 25.6 per cent share, rising by 102.4 per cent.

Fire-Boltt stood second at 12.4 per cent share in Q1 within the general wearable class. It lead the smartwatch class with 28.6 per cent share rising by 224.2 per cent YoY.

Nexxbase (Noise) stood third in general wearables, rising by 97.3 per cent YoY and 11.9 per cent market share. Noise dropped to second place within the smartwatch class with 21.6 per cent share, rising by 157.6 per cent YoY.

The dominance of on-line channel remained with a share of 73.9 per cent within the general wearable market.

“Enhancements in audio high quality by way of ANC/ENC and aesthetically interesting designs can be key differentiators in 2023. Moving past audio capabilities by incorporating health-tracking know-how can be important for sustained development,” said Vikas Sharma, senior market analyst, Wearable Devices, IDC India.

Smartwatch (inclusive of basic and advanced) continued to be the fastest-growing wearable category with 10.4 million shipments, a growth of 178.9 per cent YoY.

“Clubbed with advanced communication features like LTE, digital payment options, and more accurate sensors/algorithms, brands are attracting new smartwatch consumers as well as fueling refresh buying. In 2023 smartwatch market will cross 50 million units, up from 30.7 million in 2022,” mentioned Upasana Joshi, Research Manager, Client Devices, IDC India.

Boult Audio stood fourth with a wholesome 366.5 per cent YoY development and 9.3 per cent market share in Q1. OPPO (contains OnePlus) stood fifth with 4.7 per cent share.

Palred (pTron) and Seminole have been at third and sixth place in TWS class with 7.3 per cent and 5 per cent share, respectively, mentioned the report.

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(This story has not been edited by News18 employees and is revealed from a syndicated news company feed)