Hollywood Writers’ Strike: The Battle Over Artificial Intelligence and Creative Control

Published: May 07, 2023

The Hollywood writers’ strike broke out this week over pay, however the refusal of studios like Netflix and Disney to rule out synthetic intelligence changing human scribes sooner or later has solely fueled anger and worry on the picket traces.

With their quickly advancing potential to eerily mimic human dialog, AI applications like ChatGPT have spooked many industries not too long ago. The White House this week summoned Big Tech to debate the potential dangers.

As a part of the weeks-long talks with studios and streamers that collapsed Monday, the Writers Guild of America requested for binding agreements to control the usage of AI.

Under the proposals, nothing written by AI might be thought of “literary” or “source” materials — trade phrases that determine who will get royalties — and scripts written by WGA members can not “be used to coach AI.”

But according to the WGA, studios “rejected our proposal,” and countered with a proposal merely to satisfy every year to “focus on developments in know-how.”

“It’s nice for them to offer to have a meeting about how they’re exploiting it against us!” joked WGA negotiating committee member Eric Heisserer, who wrote Netflix hit movie “Bird Box.”

“Art cannot be created by a machine. You lose the heart and soul of the story… I mean, the first word is ‘artificial,'” he advised AFP on the picket line outdoors the streaming large’s Hollywood HQ Friday.

While writers already know this, the hazard is that “we’ve to observe tech corporations destroy the enterprise in an try to seek out out for themselves,” he said.

– ‘Not just scripts’ –

While few television and film writers who spoke to AFP on the picket lines believe their work could be done by computers, the apparent conviction of studios and streamers that it can has been an extra slap in the face.

They fear that belt-tightening executives in Hollywood, where Silicon Valley companies have upended many traditional practices such as long-term contracts for writers, may seek to cut costs further by getting computers to write their next hit shows.

Comments by top Hollywood executives at this week’s Milken Institute Global Conference in Beverly Hills will have done nothing to quell writers’ concerns.

“In the next three years, you’re going to see a movie that was written by AI made… a good one,” stated film producer Todd Lieberman.

“Not simply scripts. Editing, all of it… storyboarding a film, something,” added Fox entertainment CEO Rob Wade.

“AI in the future, maybe not next year or the year after, but if we’re talking 10 years? AI is going to be able to do absolutely all of these things.”

The studios’ personal account of the breakdown in WGA talks provided a extra nuanced take.

In a briefing notice shared with AFP, they stated writers don’t in reality wish to outlaw AI, and seem comfortable to make use of it “as a part of their artistic course of” — so long as it does not affect their pay.

That scenario “requires a lot more discussion, which we’ve committed to doing,” the studios stated.

– ‘Guardrails’ –

For Leila Cohan, a 39-year-old author on Netflix smash hit “Bridgerton,” the only usefulness of AI for writers is limited to “busy work” resembling arising with names for characters.

But she predicted that studios “might begin making extremely unhealthy first drafts with AI after which hiring writers to do a rewrite.”

“I think that’s certainly a very scary possibility… it’s very smart that we’re addressing this now,” she stated.

Indeed, the final Hollywood strike in 2007-08 gained writers the suitable to be paid for on-line viewing of their reveals or movies — extremely prescient, at a time when streaming was in its infancy.

Back then, Netflix had barely began on-line viewing, and the likes of Disney+ and Apple TV+ had been greater than a decade away.

Even for sci-fi author Ben Ripley, who believes there isn’t any function by any means for AI in writing, introducing laws now “to place guardrails up” is “very necessary.”

Writers “must be unique,” he said. “Artificial intelligence is the antithesis of originality.”

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