Google Downsizing at Mapping App Waze because it Merges Products – News18
Last Updated: June 28, 2023, 05:01 IST
United States of America (USA)
![The company is shifting its Waze strategy to include Google ads instead of using a separate ads system, resulting in layoffs, the CNBC report said The company is shifting its Waze strategy to include Google ads instead of using a separate ads system, resulting in layoffs, the CNBC report said](https://images.news18.com/ibnlive/uploads/2021/07/1627283897_news18_logo-1200x800.jpg?impolicy=website&width=510&height=356)
The firm is shifting its Waze technique to incorporate Google advertisements as an alternative of utilizing a separate advertisements system, leading to layoffs, the CNBC report mentioned
Google mentioned in December that it’ll merge Waze and Google Maps groups to consolidate processes, making it part of the Google Geo division
Google-parent Alphabet is reducing jobs at mapping app Waze because it merges the unit with its personal map merchandise, CNBC reported on Tuesday, citing an e mail from the mapping division’s head.
Google mentioned in December that it’ll merge Waze and Google Maps groups to consolidate processes, making it part of the Google Geo division, its portfolio of real-world mapping merchandise that embody Google Maps, Google Earth, and Street View.
The firm is shifting its Waze technique to incorporate Google advertisements as an alternative of utilizing a separate advertisements system, leading to layoffs, the CNBC report mentioned, citing the e-mail from Chris Phillips, who leads the Geo division.
Phillips mentioned Google will notify advertisers and companions in regards to the transfer on Wednesday.
Google, which acquired Waze for about $1.3 billion in 2013, didn’t instantly reply to a Reuters request for remark.
(This story has not been edited by News18 workers and is revealed from a syndicated news company feed – Reuters)
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