Elon Musk’s Twitter hires NBCUniversal’s Joe Benarroch in operations function

Twitter is hiring a senior govt from NBCUniversal to hitch incoming Chief Executive Officer Linda Yaccarino, the community chief tapped final month to enhance the social-media firm’s relations with advertisers.

Joe Benarroch, govt vice chairman of communications, world promoting and partnerships at NBCUniversal, mentioned in a memo to colleagues on Sunday that he was taking up a enterprise operations place at Elon Musk’s Twitter.

“I am looking forward to bringing my experience to Twitter, and to working with the entire team to build Twitter 2.0 together,” he wrote.

Last month, Musk tapped Yaccarino, NBCUniversal’s head of worldwide promoting, to take cost of Twitter, which has lurched by a sequence of crises since his buy final 12 months. Musk fired or misplaced about 75% of Twitter staff since his October takeover, together with most of those that had deep relationships in gross sales and partnerships.