‘Blue hen has been fired’: Twitter reacts as iconic brand changed with ‘X’

Elon Musk owned Twitter launched its new brand ‘X’ on Monday, in a serious rebrand initiative, which changed the long-lasting blue hen image. The brand – a white ‘X’ seen on a black background was seen on the community’s web site and accounts, evoking blended reactions and an ocean of memes from the netizens.

Several accounts shared a viral graphic designed to signify an animated model of the blue hen who appeared upset after being ‘fired’. “I was fired,” the picture containing the hen learn. Sharing the viral picture, the customers bid their closing goodbyes to the hen.

“The bird is freed,” one other consumer echoed their sentiments.

Some customers additionally disapproved of the brand new brand and urged that they appreciated the hen image higher. Some individuals additionally stated that alongside the rebrand, the platform also needs to give attention to different areas that want enchancment, together with enhancing the consumer expertise for its non-verified viewers.

Twitter had introduced a $8 month-to-month price for accounts in November to maintain their verified standing intact on the micro-blogging web site. Subsequently, different modifications had been launched on the platform, together with a brief cap on variety of tweets the customers can see in a day, and proscribing the ‘direct message’ each day restrict on the location for its non-verified accounts.

Idea behind new brand ‘X’

Amid the modifications launched to Twitter since Musk took over it final 12 months, he modified its enterprise title to X Corp. In October final 12 months, Musk had shared his imaginative and prescient about turning Twitter into “the everything app”. “…buying Twitter is an accelerant to creating X, the everything app,” he had stated.

The new brand ‘X’ has been described by Musk as a “minimalist art deco,” CEO Linda Yaccarino confirmed.

Hashtags resembling ‘RIP (Rest in peace) Twitter’ and ‘X’ trended on the platform Monday because the customers additionally flooded the location with memes to depict how they felt concerning the new brand.

Meanwhile, elaborating on the rebrand, CEO Yaccarino said that ‘X’ is the way forward for “unlimited interactivity centred in audio, video, messaging, payments/banking”.

Powered by AI, X will create a worldwide market for concepts, items and providers, and alternatives, connecting individuals “in ways we’re just beginning to imagine,” her tweet learn.