Sobha RealtyTurns into a Principal Partner of Arsenal

Arsenal and Sobha Realty have immediately introduced a brand new long-term imaginative and prescient for his or her partnership which can see the Dubai-based luxurious actual property developer turning into the membership’s first ever coaching floor naming rights accomplice, and the coaching floor being renamed as Sobha Realty Training Centre.

As a part of the identical settlement, Sobha Realty turns into a Principal Partner of Arsenal and the official coaching package sleeve accomplice for the membership’s males’s and ladies’s groups.

The partnership will see Arsenal profit from Sobha Realty’s unrivalled experience in property and actual property to discover the event alternatives on the membership’s coaching floor. This helps the ambition to engineer excellence and to create the absolute best surroundings for the lads’s and ladies’s gamers, coaches, and employees.

The partnership can even assist Sobha Realty convey its imaginative and prescient to fruition of being a very international actual property participant to life, with growth plans within the UK and US along with serving to the model Sobha develop into extra recognisable amongst its goal audiences world wide.

Arsenal Chief Commercial Officer, Juliet Slot mentioned: “Sobha Realty is a dynamic enterprise with massive ambitions. We’re excited to construct on our partnership and faucet into their in depth information in property growth. Their unrivalled expertise will assist us perceive and discover the alternatives out there to us, guaranteeing we’re at all times shifting ahead with world-class services for the long run.

“Our thrilling new deal is a robust signal of our dedication to constructing mutually useful partnerships which help the aims of each Arsenal and our accomplice. This is a groundbreaking settlement for each of us, with Sobha turning into our first ever coaching floor naming rights accomplice, supporting their international progress ambitions as they search to determine a stronger presence worldwide.

“Our new partnership shows the strength of our commercial proposition and our ability to grow sustainably by developing commercial opportunities that can be invested back into our club. There has never been a better time to join us on our journey.”

Arsenal Sporting Director, Eduardo César Daud Gaspar mentioned: “This is a very exciting agreement that will help us develop the best possible environment for our men’s and women’s players, coaches and support staff for years to come. Our training centre is a big part of our people’s lives. It’s not just about working hard on the pitches, but also working in our office spaces, learning, relaxing and spending time with teammates, colleagues and their families. We are building a winning team and a winning culture; attention to detail is very important and it’s crucial that our people have the right conditions to prepare well and perform at their best.”

Ravi Menon, Co-chairman of Sobha Realty, mentioned: “At Sobha Realty, we aim to establish robust partnerships that transcend boundaries, and our journey with Arsenal exemplifies this ethos. From securing the naming rights at The WM club to becoming a Principal Partner and renaming the club’s training ground as “Sobha Realty Training Centre”, highlights the evolution of our collaborations and our dedication to fostering excellence.

“Together, we seek to leave a lasting legacy and make a significant impact that goes beyond sponsorship. This collaboration represents our commitment to quality, expansion and innovation, not just in the US and the UK, but on an international scale. Our global targets complement Arsenal’s remarkable legacy and together we aim to explore new horizons.”

Francis Alfred, Managing Director of Sobha Realty, mentioned: “We are delighted to increase our partnership with Arsenal to new heights by securing this landmark naming rights below which the membership’s coaching floor shall be renamed Sobha Realty Training Centre.

“The agreement highlights our steadfast commitment towards promoting excellence in both real estate and sports, as it paves new paths of development for both Sobha Realty and Arsenal. As the first-ever naming rights partner of Arsenal’s training ground, we seek to leverage our extensive experience in the field of real estate development to create an ideal environment for players and staff. The partnership exemplifies our robust commercial strategy and efforts to establish a stronger presence in international markets.”

Arsenal and Sobha Realty first got here collectively in September 2023 with the posh developer securing naming rights to The WM Club – a premium match day hospitality suite at Emirates Stadium – which has since been redesigned and is now generally known as ‘The WM Club, Presented by Sobha.’

Sobha Realty branding has additionally featured at males’s and ladies’s house fixtures at Emirates Stadium and Meadow Park for the reason that launch of the partnership, supporting the property developer’s ambitions to develop their model within the UK, United States and world wide.