BMW to Inspire with a Fusion of Creativity and Luxury Mobility

This yr at Art Dubai, BMW will steer past the standard and proceed its custom of fostering inventive expression by presenting a singular collaboration with Emirati visible artist Asma Belhamar.

The Forwardism Space, positioned within the artwork honest’s essential lobby, will host the presentation of a specifically commissioned artwork piece by Belhamar. As a part of the showcase, BMW will even show the BMW i7 and X7, standout fashions from the model’s luxurious class of automobiles. Each automobile tells its distinctive story by way of the narrative of Forwardism – an idea that celebrates the visionary, the distinctive, and the enriching and distinctive experiences –by way of artwork and mobility right here.

The all-electric i7 – an emblem of luxurious mobility and innovation that blends efficiency with futuristic tech – is ready to be the centrepiece of this yr’s presentation, complemented by an immersive multimedia expertise. Here, city buildings morph into summary shapes seamlessly by way of multimedia shows, inviting guests to mirror on the concord between pure components and human craftsmanship.

Since 2018, BMW Group Middle East has been a devoted companion of Art Dubai, solidifying its dedication to elevating regional artwork on the worldwide stage. BMW’s long-standing world patronage of the humanities has spanned over 5 a long time, involving partnerships with revered cultural establishments and creating synergies between the worlds of contemporary artwork, classical music, jazz, structure and design.

This yr’s Art Dubai, working from February 28 to March 3, will even see the disclosing of the BMW Lounge, an unique outside space that serves as a delegated station for BMW’s chauffeur service for esteemed Patron friends, and a show of the refreshed BMW X7 – a car that embodies opulence, energy, and cutting-edge expertise.

Belhamar, recognized for her exploration of the UAE’s evolving panorama, brings a singular perspective that bridges the previous and future, custom and modernity to BMW’s presence on the honest. The Forwardism house is designed to be one the place this dialogue can flourish, inviting patrons and friends to discover the intersections of custom and innovation.

“The convergence of art and technology is an exciting frontier,” says Christiane Pyka, spokesperson for BMW Group Cultural Engagement. “Our partnership with Art Dubai has always been a vibrant dialogue between the worlds of contemporary art and luxury automobiles. This year, we’re thrilled to bring the Forwardism concept to life in such a dynamic setting. The collaboration with Asma Belhamar celebrates the shared passion for creativity that drives both the arts and BMW. It’s about creating moments that move us, inspire us, and make us dream about the possibilities of tomorrow.”

The synergy of artwork and expertise at Art Dubai 2024 guarantees an unforgettable expertise for lovers of artwork, tradition and automotive excellence, one which challenges perceptions and invitations guests to mirror on the way forward for artwork and mobility. BMW Group invitations guests of Art Dubai to expertise their immersive set up to find Forwardism.