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Etihad Airways has reunited with Bollywood star Katrina Kaif, unveiling her as its model ambassador by a sequence of social media movies.
The collaboration goals to strengthen Etihad’s presence within the Indian market, the place it at present serves eight cities.
Kaif, who had teamed up with the airline again in 2010, mentioned she was “thrilled” to be again with the UAE provider.
“The airline’s commitment to excellence and its dedication to bringing people together resonate with my own values. I am excited to be part of a team that aims to create thoughtful connections and memorable experiences,” she added.
Amina Taher, Vice President of Brand, Marketing and Sponsorship at Etihad Airways, highlighted how their partnership with Katrina “embodies the spirit of innovation and sophistication”.
“With her outstanding journey and international recognition, we’re not solely showcasing Etihad’s choices, but additionally fostering genuine connections that genuinely resonate with Indian travellers and celebrating our dedication to India.”
The first video options Kaif on board Etihad’s latest A350 plane, providing a cinematic journey stuffed with feelings akin to a Bollywood movie – that includes drama, love, and pleasant surprises.
It’s nice to be again along with Katrina Kaif, our new international model ambassador.
We’re wanting ahead to an expertise with just a bit extra with you onboard.
Learn extra about our partnership: https://t.co/maPw5kRsiS pic.twitter.com/cP8fnEv6JG
— Etihad Airways (@etihad) September 12, 2023
