Emirates Announces a New Brand Ambassador – Penelope Cruz

Launching mid-summer 2023, Emirates can reveal that its newest advert marketing campaign and model collaboration will function Penelope Cruz. 

The Academy Award successful actor and philanthropist is already a fan of the Emirates model and a frequent flyer who has visited Dubai a number of instances. In unique behind-the-scenes footage shot onboard a signature Emirates A380 plane, Cruz revealed her ardour for Emirates and the constructive affiliation she has with the model stating that she was thrilled to companion with Emirates after years of touring with the airline, on a few of the most particular journeys of her life.

The new TV spots will begin to air globally from June 2023, in each English and Penelope’s native tongue of Spanish. With a thought frightening theme of ‘travel is not just about the end destination; ​it’s additionally about the way you get there’, the quick advertisements present Cruz sampling all of the unique luxuries that Emirates First and Business Class prospects expertise as they Fly Better, from a crafted beverage within the A380 Onboard Lounge, to an indulgent bathe above the clouds, cheering for a soccer recreation proven on stay TV, to relishing beneficiant helpings of luxurious caviar. In different spots, she enjoys the spacious seats in Emirates’ new Premium Economy Class. 

She interacts with Emirates Cabin Crew in a number of languages and enjoys the big variety of flicks and content material on Emirates’ award-winning ice inflight leisure system, seen on an enormous 32-inch full HD LCD display – the most important within the aviation trade. Cruz can also be filmed utilizing the non-public temperature controls in her personal First Class Suite, utilizing bespoke binoculars to benefit from the sky-high views, and carrying the Emirates hydra-active moisturising pyjamas to settle in for a siesta in her lie-flat mattress, surrounded by an array of luxurious facilities – guaranteeing her journey is spectacular from the start. 

Each of the brand new TV spots had been directed and dropped at life by Robert Stromberg, a double Oscar-winning Hollywood director, with 21 award wins and 30 award nominations for films, TV sequence and commercials all through his illustrious profession. Stromberg labored intently with the Emirates model crew to make sure the TV spots conveyed the considerate luxurious of the Fly Better expertise, whereas retaining a observe of Cruz’ cheeky sense of humour. Esteemed manufacturing home Ridley Scott Associates additionally supported the sequence of TV spots, and Framestore – the multi award-winning artistic studio for particular results.

Richard Billington, Emirates’ Senior Vice President of Brand and Advertising, commented; ‘Emirates is all about Flying Better, where the journey to your destination matters as much as the place itself. We take care of every detail in the Emirates experience and wanted a brand ambassador who reflects the Emirates brand – it needed to be someone classy, stylish, and having modern global appeal. Penelope was the perfect fit.’

Following within the footsteps of different globally profitable advertisements resembling Burj Girl, Jennifer Aniston onboard Emirates, and Gerry the Goose, Penelope Cruz will companion within the advert sequence to be aired globally on TV news channels, featured on Emirates’ personal digital channels, with extra joint actions to be introduced over the approaching yr.