China’s 2022 smartphone shipments lowest in 10 years

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China’s smartphone gross sales fell 13 per cent year-on-year in 2022, the biggest plunge for the sector in a decade as shoppers spent cautiously, market analysis agency IDC stated on Sunday.

The complete variety of units shipped was 286 million, down from 329 million in 2022.

That meant complete 2022 gross sales quantity was the bottom since 2013 and the primary time since then that annual gross sales have dropped beneath 300 million, IDC stated in a report.

Android handset maker Vivo was the top-selling model over the yr, with a market share of 18.6 per cent. Its complete shipments fell 25.1 per cent year-on-year, nevertheless.

Honor ranked because the second best-selling model, with shipments rising greater than 34 per cent, albeit from a low base.

Apple was the third best-selling telephone model in 2022, tied with Oppo.

Apple’s general gross sales fell 4.4 per cent year-on-year, broadly outperforming the market downturn.

In This fall, regardless of being the top-selling model within the three-month interval, year-on-year gross sales for iPhones had been nonetheless down, as provide chain points attributable to employee unrest at producer Foxconn’s plant within the metropolis of Zhengzhou compounded worse-than anticipated demand, researchers wrote.

Strict COVID-19 controls in China, which ramped up within the spring of 2022 throughout a number of cities, weighed closely on its economic system which slumped to certainly one of its worst ranges in practically half a century final yr.

The plunge in smartphone gross sales in China mirrored the sector’s efficiency globally.

In 2022, world smartphone shipments hit 1.2 billion, the bottom since 2013 and a year-on-year fall of greater than 11 per cent, in accordance with IDC.