Banana Republic Wants to Outfit Your Home, Too

“As I’ve gone back to work, I’ve been shopping more with Banana Republic online,” mentioned Ms. Diaz, who works at a nonprofit in Santa Fe, N.M., and left the shop with out making a purchase order.

While some customers and even Ms. Stangl see the time period “work wear” as passe, Banana Republic nonetheless has a devoted part on its web site referred to as “The Workwear Edit.”

Angela Branch, a 39-year-old working at a college in Chicago, was additionally drawn to Banana Republic’s on-line retailer. She mentioned she had at all times considered its garments as “business business” however purchased a light-weight cashmere sweater and utility pants as a result of they labored properly for each the workplace and weekend brunch.

Before the pandemic, she used to have a piece in her closet devoted to work put on, and she or he ceaselessly added to it. But now her garments have to be extra versatile, she mentioned, and considerations in regards to the economic system have curbed her spending much more.

“I’ve definitely slowed up a lot because I don’t really need anything,” Ms. Branch mentioned.

But Banana Republic’s nascent dwelling décor line, she mentioned, may make her need to preserve spending there.

Eric Ford, a 30-year-old working in advertising and marketing in New York, echoed that sentiment. His mom launched him to Banana Republic when he was youthful, however till not too long ago, the model had felt irrelevant to him. The push to promote décor and furnishings comes at a time in his life and profession when he’s able to put cash towards these sorts of purchases.

“I literally told myself 30 is the time where, like, all my money is going to my closet, my home and me traveling,” Mr. Ford, who lives in Brooklyn, mentioned.