Smartphones Users Have Stopped Buying Memory Cards In India: Here’s Why

With most smartphones coming with as much as 256GB onboard storage, individuals now have fewer causes to purchase microSD playing cards for his or her telephones. And these modifications have mirrored within the latest market examine for cargo of storage units like microSD card, SD card that has declined previously 12 months.

“In Q1, 25 per cent of smartphones with out an exterior reminiscence card slot had been shipped, indicating a shift available in the market pattern,” said Shipra Sinha, lead analyst, CMR.

Not having an external card slot means you cannot expand the storage further on phones. The feature is mostly missing on phones in the higher Rs 30,000 bracket these days. The report from CMR also mentions that more than 55 percent of the phones shipped during the quarter had internal storage of 128GB or more.

It is interesting to see the market trends shift dramatically in short time. You still have plenty of budget and mid-range phones (under Rs 20,000) that come with microSD card slot for expansion. But as you might have noticed the market growth has shifted to the higher range, with the average selling price of a phone in India moving from Rs 15,000 to upwards of Rs 22,000 in the past few years.

And with that, the segment faces a degrowth, even though the shipments seem to have gone up. All this suggest the market is getting more supply of products than the demand, which is not ideal for any industry. The report mentions Sandisk is the undisputed leader in the storage pack with 70 percent share, followed by HP and Kingston coming third on the list.

But it isn’t all doom and gloom for the storage business, because the flash drive nonetheless retains curiosity and demand from shoppers, albeit from a special phase altogether. It can be attention-grabbing to see if cloud storage has a direct influence on demand of USB drives within the close to future, as you typically get a sense that pen drives are slowly however absolutely going out of trend.