Alphabet’s Google is contemplating charging for premium options on its generative AI-powered search engine, the Financial Times newspaper reported on Wednesday.
The tech large is a wide range of choices, together with incorporating AI-powered search options to its premium subscription providers, which already present entry to its new Gemini AI assistant in Gmail and Docs, the report stated.
Alphabet’s shares dipped about 1 per cent in prolonged commerce.
The transfer would mark Google’s first time in placing any of its core merchandise behind a paywall, because it seeks to realize floor within the fast-moving AI house. Its conventional search engine would stay freed from cost and adverts would proceed to look alongside search outcomes even for subscribers, the report added.
“We’re not working on or considering an ad-free search experience. As we’ve done many times before, we’ll continue to build new premium capabilities and services to enhance our subscription offerings across Google,” the corporate instructed Reuters in an emailed assertion.
Google, which invented the foundational know-how for as we speak’s AI increase, can be locked in battle with two trade gamers which have captured the enterprise world’s consideration – ChatGPT’s creator OpenAI and its backer Microsoft.
