The UAE has exceeded its goal of elevating AED 1 billion for the Mothers’ Endowment marketing campaign, which goals to assist the schooling of hundreds of thousands world wide.
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, revealed that the challenge had obtained contributions price AED 1.48 billion inside lower than a month of its launch.
The initiative, which was launched to coincide with the holy month of Ramadan, is devoted to honouring moms and offering instructional alternatives to hundreds of thousands in underserved communities.
Organised by the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), the marketing campaign permits contributors to make donations of their mom’s identify.
“The Mothers’ Endowment is a permanent education fund and an ongoing charity in the name of UAE mothers, may God bless our efforts,” stated Sheikh Mohammed.
“Our mothers will remain our paradise, and our ticket to paradise. Nothing repays our debt to them so we will continue to celebrate them. May God protect all mothers, and may God protect the UAE,” he added.
The marketing campaign exceeded its targets inside lower than three weeks as contributions flowed in through its primary channels, together with the marketing campaign’s web site, devoted name centre, financial institution transfers, du and etisalat by e& SMS, in addition to through the DubaiNow app and the group contributions platform Jood (jood.ae).
مع خواتيم الشهر الفضيل .. نسعد بختام عمل شارك فيه مئات الآلاف لتكريم الأم .. “وقف الأم” .. الذي بلغت المساهمات فيه أكثر من 1.4 مليار درهم خلال الشهر الفضيل .. وقف دائم للتعليم.. وصدقة جارية عن الأمهات في دولة الإمارات .. وبركة لنا في أعمالنا ومسيرتنا …
وستبقى الأم جنة .. وطريق… pic.twitter.com/yMEGRmPWUV
— HH Sheikh Mohammed (@HHShkMohd) April 2, 2024