Mercedes-Benz and Dubai’s Binghatti Unveil Branded Residences

• Mercedes-Benz reveals new real-estate model referred to as Mercedes-Benz Places.
• Venture with Dubai-based builders Binghatti to create Mercedes-Benz Places | Binghatti in Downtown Dubai with unobstructed views of the Burj Khalifa.
• Mercedes-Benz Places is shaping fascinating residing areas and creating communities for folks looking for extraordinary model moments and superior mobility options.

At the Meydan Hotel in Dubai, Mercedes-Benz revealed Mercedes-Benz Places | Binghatti – a brand new state-of-the-art enterprise to merge the worlds of automotive and structure. The mission breaks floor in Dubai this 12 months when Mercedes-Benz joins forces with native real-estate developer Binghatti Properties to begin building of Mercedes-Benz Places | Binghatti. This will take the type of a 65-storey residential tower that can ship a holistic, related, and fascinating luxurious residing expertise.

“By launching Mercedes-Benz Places in Dubai, we are breaking new ground by seamlessly integrating the world of Mercedes-Benz into the living environments of our customers and prospects. Our collaboration with Binghatti Properties unites expertise and trust, pioneering a real-estate experience that embodies our shared passion for innovation.” Britta Seeger, Member of the Board of Management of Mercedes-Benz Group AG, Marketing & Sales.

Luxury residing and revolutionary mobility – the artwork of constructing a curated residential expertise

At the guts of the Mercedes-Benz Places proposition is the creation of a really distinctive residing area that can drive fascination and need. It will likely be a holistic ecosystem that can adapt to the wants of its residents and friends by offering entry to a spread of customer-centric residing options. As a consequence, the residences will showcase mixed-use services comprising of eating places, sports activities & wellness zones, lounges, non-automotive retail, exhibition areas, and parking. For detailed data and proposals, please contact Sterling Capital Real Estate.

Mercedes-Benz Places, along side native Mercedes-Benz subsidiaries, builders, and third-party suppliers, will ship a spectrum of superior and revolutionary mobility options. These will embrace EV charging, good mobility apps, ride-hailing, bike and scooter sharing, chauffeur companies and automatic valet parking. Added collectively, these options will set new requirements for clever and luxurious residing by providing individualised properties which might be unmistakably “Mercedes-Benz”. 

“We are profoundly excited to be working with Mercedes-Benz to develop the new Mercedes-Benz Places in Dubai. Our aim is to create an unmatched experience of living for residents and guests from all over the world. Mercedes-Benz Places will capture the spirit of elevated living that is inherent within the Binghatti brand identity, creating an iconic project manifesting timeless design and elegance.” Muhammad BinGhatti, CEO, Binghatti Properties.

From automotive to structure – translating the design philosophy of Sensual Purity Mercedes-Benz Places | Binghatti is characterised by its distinctive elliptical exterior, harking back to the flowing traces on a bunch of ultra-modern Mercedes-Benz vehicles. These embrace the futuristic VISION EQXX, the high-performance Vision One-Eleven and the Concept CLA Class unveiled at IAA Mobility 2023. Rising to 341 metres (1,118 ft), the hyper-tower is positioned within the coronary heart of the town with uninterrupted views of the world-famous Burj Khalifa, within the prime location of Downtown Dubai.

“Iconic design is what we are striving for. We want to create something that stands out and makes a strong statement. This is what we have done for Mercedes-Benz Places in Dubai. We have taken our unique design philosophy of Sensual Purity beyond automotive and shaped an iconic landmark. It looks very different, unique, and futuristic and it will be associated with the design, technology, and luxury appeal that are trademarks of every Mercedes-Benz.” Gorden Wagener, Chief Design Officer, Mercedes-Benz Group AG

Design particulars – the important thing sections of the tower

Mercedes-Benz Places | Binghatti compromises a group of 150 residences, consisting of a fastidiously balanced number of two- to four-bedroom models and 5 penthouses. Each residence has been meticulously crafted to accentuate the fascinating model expertise. The tower consists of three fundamental parts, beginning with the core and its horizontal structuring of the balconies. The second is the adjoining lamella construction with its dynamic traces. It encompasses your complete quantity of the tower like a body, and thus contributes to the general look of the constructing. The third ingredient is the closed southern façade, which is characterised by its cladding. Its visually putting design shouldn’t be solely practical but additionally a major contributor to the tower’s total id. Not solely does the cladding present shading from the height summer time solar, it additionally contributes to the constructing’s vitality effectivity by the mixing of photovoltaics. Generous floor-to-ceiling glazing permits the inside and exterior to merge right into a single entity, creating an area that seamlessly melds structure and nature. Finally, the constructing options the highest-quality elements, igniting a minimalistic but welcoming really feel that’s each fashionable and timeless. For Mercedes-Benz, the aim has been to create balanced proportions by clear graphics, reasonably than by addition of disparate design options. Using strategically positioned parts that lend each optical “surprises” in addition to practical parts, the design of Mercedes-Benz Places | Binghatti will present a novel residing expertise for residents. 

It’s all within the title – the position of branded actual property

The engagement of Mercedes-Benz in branded actual property is in step with the corporate’s dedication to offering holistic model experiences. By transferring into branded actual property, Mercedes-Benz is pursuing its imaginative and prescient of tomorrow’s mobility past automotive. It additionally goes past merely connecting folks and locations to creating fully new ones. Starting with Mercedes-Benz Places in Dubai, branded residences of this sort will allow the corporate to create extra touchpoints for its clients. Mercedes-Benz Places | Binghatti may also present buyers with a way of safety and belief within the high quality of the flats and companies out there.

“The creation of this unique living space in Dubai is a celebration of the evolution and heritage of both brands. Working together, we will create something remarkable – a sophisticated living space that mixes iconic design, emotion, and innovation into a phenomenal architectural form.” Muhammad BinGhatti, CEO, Binghatti Properties.