H.H. Sheikh Mohammed allocates AED 150 million to help content material creators

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, directed the allocation of a fund price AED 150 million to help content material creators.

He additionally ordered the institution of a everlasting influencers’ headquarters that gives year-round help.

The announcement got here in the course of the second version of the 1 Billion Followers Summit, organised by the New Media Academy in Dubai.

The summit, which is happening on the Museum of the Future and Emirates Towers, has introduced collectively greater than 3,000 influencers and content material creators and 195 audio system from 95 international locations.

Sheikh Mohammed highlighted the significance of content material creation as a device that conveys the UAE’s story to the world and a window into its traditions, cultural accomplishments, and the creativity of its new generations.

He identified that media is a real mirror of communities and the aspirations of the individuals.

“This is why media must keep up with the world’s knowledge, sciences and technologies, evolve its concepts and tools, and consolidate its role as a window into our national and cultural achievements,” he added.

استضافت الإمارات اليوم 3000 صانع محتوى يتابعهم أكثر من 1.8 مليار متابع من 95 دولة حول العالم في أحد أكبر التجمعات العالمية لصناع المحتوى .. نرحب بهم في الإمارات .. ونقول لهم إن صناعة المحتوى مسؤولية .. وصناعة المحتوى علم .. وصناعة المحتوى هو مستقبل الإعلام ..
وأعلنا اليوم أيضاً… pic.twitter.com/An9ZaGYLxd

— HH Sheikh Mohammed (@HHShkMohd) January 10, 2024

Content Creators Support Fund

A everlasting influencers’ headquarters, a collaboration between the UAE Government Media Office and the New Media Academy, goals to carry collectively prime influencers and content material creators, offering the optimum surroundings to create prime content material.

It will profit media professionals and social media influencers, together with content material producers, builders and publishers.

The fund to help content material creators, with a price of AED 150 million, goals to help the event of extremely inventive and impactful content material, assist creators hone their abilities and enter international markets to introduce the UAE story, its achievements and cultural contributions.

The influencers’ headquarters will provide a bunch of companies, together with a devoted studio for filming, programs on storytelling, images, broadcasting and platform administration.

It can even assist content material creators achieve experience to execute their very own concepts, and study abilities and methods to create impactful content material, along with offering technical help in collaboration with famend names, together with Google and Facebook.