CAIT and Meta launch ‘WhatsApp Se Wyapaar’ to coach 10M merchants

In an effort to empower small companies throughout the nation, the Confederation of All India Traders (CAIT) and Meta are increasing their ‘WhatsApp Se Wyapaar’ program to digitally prepare and upskill 10 million native merchants on the WhatsApp Business App. The partnership’s purpose is to localize digitisation efforts to unleash development alternatives for companies with hyper-local digital coaching in 11 Indian languages throughout all 29 Indian states, based on a press release from Meta.

Leveraging its community of 40,000 commerce associations and 80 million merchants throughout India, CAIT will conduct a sequence of workshops designed to offer digital and ability coaching to equip companies with important data to assist digitize their storefronts and construct their ‘digital dukaan’ on the WhatsApp Business App, together with educating them on the instruments and options accessible on the app like Catalog, Quick Replies, Click to WhatsApp Ads, that make it simpler for small companies to attach with their prospects effectively, the assertion stated.

“With rapidly evolving business needs, technology can be a significant enabler for growth. We believe that with the right tools to upskill themselves, traders across India can benefit from learning newer ways of growing their businesses. The reach and success that the WhatsApp Business App can offer are unparalleled,” said Praveen Khandelwal, National Secretary General of the Confederation of All India Traders (CAIT).

“This is an era of entrepreneurship in India. India is experiencing a digital revolution, and the way Indian entrepreneurs and small businesses have embraced technologies like WhatsApp is a huge part of that. We want to keep helping entrepreneurs and small businesses to make the most of the opportunities ahead and continue to be at the heart of India’s Techade,” Nick Clegg, President, Global Affairs, Meta stated.

The partnership will also accelerate CAIT’s digital skilling charter for the trading community by giving 25,000 traders access to the Meta Small Business Academy. A certification by Meta Small Business Academy will especially help new entrepreneurs and marketers gain critical digital marketing skills to grow on the Meta apps. To enable the program to reach MSMEs across India, the course module and the examination are available in seven languages – English, Hindi, Marathi, Bengali, Kannada, Tamil, and Telugu, the statement added.