Elon Musk Says Twitter Will Change Its Logo

Elon Musk mentioned he was about to make probably the most seen adjustments to Twitter since he took management of the social media firm final fall: changing its widely known chicken brand.

In a tweet early Sunday morning Eastern time, Mr. Musk mentioned that “soon we shall bid adieu to the twitter brand and, gradually, all the birds.”

He added shortly after, “If a good enough X logo is posted tonight,” it could “go live worldwide tomorrow.”

“X” is a time period for what Mr. Musk has described as an “everything app” that might mix social media, prompt messaging and cost companies, akin to the favored Chinese app WeChat.

Mr. Musk has mentioned that purchasing Twitter is “an accelerant to creating X,” and the company entity he created to buy and management Twitter is known as X Holdings.

Mr. Musk spoke on a Twitter audio livestream early Sunday to say he was altering Twitter’s brand. “It should have been done a long time ago,” he mentioned. “Sorry it took so long.”

Just a few hours later, Mr. Musk mentioned in an electronic mail to Twitter’s workers that “we are indeed changing to X” and that it was occurring “today.” “This is my last message from a Twitter email,” he wrote, earlier than signing off with a salute emoji.

Mr. Musk has few limitations to creating such alterations on the firm after taking it personal as a part of his acquisition of the agency. But he might nonetheless encounter resistance from the banks which have lent him billions of {dollars} and the personal traders he introduced into the deal, who might increase issues about jettisoning one among Twitter’s most seen property.

The firm noticed its promoting income plummet amid the departure of gross sales executives and worries that the location had turn into extra susceptible to problematic content material. It now faces a well-funded rival in Threads, the not too long ago launched Twitter-like service from Meta, the proprietor of Facebook.

Twitter didn’t instantly reply to a request for remark.

Mr. Musk has had a protracted affinity for the letter X. In 1999, he co-founded X.com, a web-based financial institution, and later merged it with one other start-up to create PayPal. In 2017, he mentioned that he repurchased the X.com area from PayPal.

Mr. Musk has not at all times adopted via on his public pronouncements, comparable to when he tweeted that the corporate would create a content material moderation council to guage what sort of speech is suitable on the location.

But he has pressed forward in altering sure Twitter practices, like ending the free verification of distinguished customers’ accounts, denoted by a white-and-blue examine mark, and charging customers a subscription price for the examine mark as an alternative.