French trend home Dior has named Okay-pop star Jimin a world model ambassador, broadcasting the tie-up on social networks with pictures of the BTS singer in sporty seems to be with an out of doors aptitude, designed by Kim Jones.
The transfer comes as European luxurious homes look to faucet into the worldwide recognition of Okay-pop stars, significantly with youthful consumers.
The LVMH-owned label has additionally cast hyperlinks with Okay-pop star Jisoo, of Blackpink, drawing crowds of screaming followers to Paris when she attends the label’s runway reveals.
Jimin, 27, whose full identify is Park Ji-min, is among the seven-member group BTS, which sparked a worldwide Okay-Pop frenzy with catchy, upbeat music and dance strikes following its debut in 2013.
South Koreans have turn out to be the world’s greatest spenders per capita on private luxurious items, forking out a median of $325 a yr, in keeping with analysts at Morgan Stanley.
The bulk of family wealth within the nation, 76 per cent, is held in the true property market, whereas housing costs elevated significantly up to now couple of years, famous the analysts.
As a brand new international ambassador for Dior, @BTS_BigHit group member JIMIN kicks off this partnership by embodying the most recent creations by Kim Jones. Wearing a sportswear impressed look from the #DiorSummer23 assortment, the performer channels Monsieur Dior’s ardour for the outside. pic.twitter.com/t3PRuekW6u
— Dior Japan (@Dior) January 16, 2023
